Gain Essential Skills in this Growing Field

The Advanced Certificate in Business Analytics is aimed at helping professionals gain expertise in accessing and manipulating data, and applying analytical techniques to extract information from data and use it to predict future trends and behavior patterns.

什么是商业分析?

The field of business analytics has grown significantly over the last few years, providing business users with better insights from operational data stored in transactional systems. Business analytics stands today as one of the most strategically important fields in corporate information technology. Executives can now analyze sales trends and customer purchase patterns to improve their marketing strategies and better target customers with product offers and advertising. To illustrate the current momentum of business analytics both in industry and academia, 下面是一些例子:

• 2009年4月, IBM announced the creation of a 4,000-person organization focused on helping corporations analyze data to make better and smarter decisions; its biggest foray in business consulting since it acquired PricewaterhouseCoopers Consulting in 2002 (source: Business Week)

• Gartner Group identified business analytics as one of the top ten strategic technologies for 2010, 再加上云计算, 客户端计算, virtualization and green IT among others. 根据Gartner, "the new step is to provide simulation, 预测, 优化和其他分析, 不仅仅是信息, to empower even more decision flexibility at the time and place of every business process action. The new step looks into the future, predicting what can or will happen".

• McKinsey Global Institute's May 2011 "Big Data" report states that by 2018 demand for people with deep analytics talent could be 50% to 60% greater than the supply.

Students who complete the Advanced Certificate in Business Analytics will develop expertise and skills in the areas of Data 管理, 决策, 统计数据分析, 管理科学, 在线分析处理, 业务绩效管理, Data Mining and Predictive Analytics.

Who Should 应用 to Marist's Advanced Certificate in Business Analytics Program?

The bet亚洲365欢迎投注 Business Analytics program does not require a technology or computer science background and is open to all individuals currently holding a bachelor's degree who meet the admission requirements. Individuals working in the following employment sectors should strongly consider developing their knowledge of Business Analytics so as to stay competitive in their field:

• 策略经理
• Researchers (physics and engineering, social science, medicine)
• Business Analysts and Consultants
• IT专业人员
• Advertising and Marketing professionals
• 医疗保健管理员
• 金融专业人士

Why Choose bet亚洲365欢迎投注 to Study Business Analytics?

Students of the Advanced Certificate in Business Analytics acquire hands-on experience with cutting-edge analytical methods and software tools, leveraging the use of information technology to help improve decision making. All courses taken in the certificate program are graduate IS courses and may be later applied to the Marist Master of 科学 in 信息rmation Systems (MSIS) program. The 4 courses sequence (12-credit) can be taken online, 在地面, or a combination of online and 在地面.

bet亚洲365欢迎投注's School of 计算机科学与数学 is housed in the campus' Hancock Center; a 57,000-square-foot facility overlooking the Hudson River. Designed to help fulfill the Marist goal of infusing information technology into all of its academic disciplines, the Hancock Center includes two computer labs, 30个学院办公室, 七个教室, 六个会议室/研讨室, 高管演讲中心, and a National 科学 Foundation-funded enterprise computing research laboratory. Many of the existing regional and global technology initiatives for which Marist has earned a leadership reputation, including the Center for Collaborative and On-Demand Computing, 开源开发实验室, the Institute for Data Center Professionals, and the IBM-Marist Joint Study Project reside within the walls of this innovative state-of-the-art building. bet亚洲365欢迎投注 through the School of 计算机科学与数学 has been recently awarded a $3 million dollar state grant to establish the New York State Cloud Computing and Analytics Center.